Social Marketing for A Complex Brand
This video takes a challenged and globally recognized brand, the Catholic Church, and creatively applies marketing strategy and today’s world social media tools to suggest ways to better understand and relate to a vast untapped, audience of milennials.
Although some premising details in this video presentation can be disputed, the bigger picture take away is indeed noteworthy and fun to view. It importantly demonstrates how customer insights, data analytics, and marketing strategy can help understand and improve marketing effectiveness and customer engagement in uncommon places. Social Media Marketing in Uncommon Places