Differentiating Brands with YouTube
Sophisticated marketers are leveraging YouTube to maximimize their brand impact.
Once an informational haven for knowledge sharing and how to videos, YouTube is now being utilized in more marketing strategies. It is a broadly shareable viral marketing tool that can be a powerful game changer in differentiating a brand. Most marketers are doing it randomly and could improve their impact with more data-driven intelligence.
The inaugural ÜberTube 2014 Brand Summit took place in New York City. This event brought together some of the leading edge minds in digital marketing strategy, curious chief marketers, and YouTube marketing experts to exchange current thinking and best practices in YouTube marketing. Topics covered included branding, marketing mix optimization, SEO and data-driven intelligence, and best in breed practices. Herein is Bettina Hein founder and CEO of Pixability a co-sponsor of the summit and forerunner in the field of YouTube marketing and data-driven intelligence therein. This particular Summit presentation highlights the commonalities and differences of YouTube marketing, vis a vis, other traditional marketing mediums. http://www.pixability.com/youtube-strategies/ubertube-2014-presentations-bettina-hein-youtube-different-beast/